When to start here

• You know what you want to build, but there is no coherent design behind it yet.
• You have an agent or an AI feature and no plan for how it should work with people.
• A project is underway but stalled, or lost its designer.
• Screens are being produced faster than decisions about how the product should behave.
• You want to see and test the idea before paying to build it.

The principle I work by

I design what's expensive to change later first — roles, permissions, workflow, the rules the product behaves by. Everything else is checked faster and cheaper in a prototype. McKinsey 2025 finds that redesigning the workflow itself has the largest impact on outcomes among AI-related practices.

Three services

• Workflow & roles Flagship — Who does what, in what order and with what authority — people and AI in one coherent process.
• Interaction & interface — One set of rules the product behaves by, and an interface people trust.
• Prototype — A working prototype in whichever medium answers the question fastest — from a clickable mockup to a coded prototype.

What this pillar delivers

A design and a prototype your team can build from: a process with roles and checkpoints, interaction principles, key screens, and a working prototype ready for testing.

Where to go next

• The design needs testing with real people → Testing
• You're missing a clear picture of how work runs today → Workflow mapping
• The design is about to hand off to a build team → Scale readiness

Visualization