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Validation · Testing

Test it with people before the market does.

I test a prototype or a live product with real users, improve it in short cycles and measure whether the changes work.

Building the page…
Example scenario, not a client project. An app for financial advisors is getting AI that drafts a note after a client meeting. In the first cycle, advisors rewrite most of the notes. After a change — the AI asks about two key agreements before writing the note — in the third cycle most notes are accepted with minor corrections.

Is this for you?

  • You have a prototype and want to know whether people will understand it before you pay to build it.
  • You're introducing an AI feature and don't know how people will react to its mistakes.
  • After a diagnosis you have a list of fixes, and want to check whether they help.
  • You want to validate an idea in two weeks, not two quarters.

What I do

  • Usability testing — 1:1 sessions in which users do real tasks.
  • Validation sprint (about 2 weeks) — idea → prototype → tests → decision.
  • Live-product test — observation and data from real use after a change.

The AI layer

  • I test on real data, because AI behaves differently than on the examples in a presentation.
  • I deliberately test the bad scenarios: a wrong, uncertain or incomplete AI result.
  • I measure trust in practice: how many results people accept unchanged, how many they correct, how many they reject — and whether that changes over time.
  • I check whether people know when they can rely on AI, and when they can't.

What you get

  • A test plan — tasks, participants, metrics.
  • Recordings and key highlights from the sessions.
  • Results by metric — before and after the fixes.
  • An improved prototype, or a list of changes, after each cycle.
  • A recommendation — build, change or drop.

The metrics I look at

  • Time to first value — how long until the first real benefit.
  • Task completion — how many participants finish the key task.
  • Drop-off points — where people stop.
  • Return visits — whether people come back to the solution (in a live-product test).
  • Acceptance of AI results — unchanged / corrected / rejected.

How it runs

  1. Goal and metrics — what we want to know, and how we'll recognize it.
  2. Recruitment — usually 5–8 people per cycle [to be confirmed].
  3. Sessions — remote or on site.
  4. Fixes — between cycles, usually within a few days.
  5. Next cycle — until the results are good enough, or it's clear the idea needs to change.

Roughly: one cycle about 1 week, a validation sprint about 2 weeks [to be confirmed].

How we'll know it worked

  • The metrics improve from cycle to cycle.
  • The build decision rests on results, not opinions.
  • The biggest problems were found before the build, not after launch.

What this doesn't cover

I don't run large-scale A/B tests or performance tests. I can plan them together with your analytics team.

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